In the modern technology centric society that we live in today, some marketing principles have changed, and others remain. Garrett & John talk about the shifts in marketing and how patience and consistency in your marketing strategy and messaging are still keys to success.

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Once a business has the right plan and is executing it correctly, it still needs to be able to communicate with its customers and the public so they will know how the business can create value in their lives. Financial Advisor John Buerger & Garrett Layell talk about the best practices of communication and marketing for small business owners to spread the right message to their customer base.

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Setting the right vision is a good start, but the best plans are useless if they aren’t executed. Garrett Layell & John Buerger discuss the importance of business owners being able to stay on track and do the things they say they are going to do, both internally and in their delivery of goods and services to their customers.

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John Buerger & Garrett Layell discuss the importance of clearly defining your company’s vision and value statement. Knowing what your company does, ethical guidelines, and who you serve, sets the foundation that the rest of the business is built around.

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